We are a newly formed company born from a simple, very real frustration shared by two devoted pet parents — Reece and Mark.

Between Reece’s dog Koda and Mark’s dogs Cooper and Mini, treating time had become a juggling act: one treat for joints, another for skin and coat, another for immunity, another just for taste and fun. It was impractical, expensive, and often meant unintentionally overloading their dogs with calories just to cover the basics of whole‑body wellness.

They realised something important — owners want a new way to treat, and every dog is unique.